Privacy Policy | Interworld Electronics
+61 3 9593 7555

Privacy Policy

Effective Date: September 2026

Last Updated: September 2026

Interworld Electronics & Computer Industries (Aust) Pty Ltd ("we", "us", or "our") is committed to protecting your privacy and managing personal information transparently and securely. This Privacy Policy sets out how we collect, use, manage, and disclose information collected from visitors to our website, in compliance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and the New Zealand Privacy Principles (NZPPs) under the Privacy Act 2020.

1. Information We Collect

We collect information directly from you when you submit a form, as well as automatically through your interactions with our website.

  • Information You Provide Directly: If you complete an enquiry form, request a quote, or sign up for our communications, we may collect personal details such as your name, email address, telephone number, company name, and any enquiry details you submit.
  • Information Collected Automatically (Device and Usage Data): When you navigate our website, our servers and tracking tools automatically log technical details about your device and browsing behaviour. This includes your approximate geographic location (city/region), IP address, browser type, operating system, pages visited, time spent on pages, referral sources, and button or link interactions.

2. Google Services, Analytics, and Tracking Technologies

To understand how visitors engage with our website and improve our content and services, we utilise tools provided by Google LLC ("Google").

Google Analytics 4 (GA4)

We use Google Analytics to measure and evaluate website traffic, usage patterns, and trends. Google Analytics uses first-party cookies and identifier tags to track session data. This data is aggregated and does not personally identify you to us.

For more details on how Google handles data collected via Google Analytics, please review How Google uses information from sites or apps that use our services.

Google Tag Manager

We use Google Tag Manager to deploy, maintain, and manage operational code fragments (tags) across our website. The Tag Manager tool itself does not store personal data or use cookies; it functions solely to load necessary scripts such as analytics or form-tracking tags.

Google Ads (AdWords) and Conversion Tracking

If you interact with our advertisements via Google search or display networks, we may use Google Ads conversion tracking and remarketing features.

  • Conversion Tracking: Drops a temporary cookie to tell us if an interaction on our website resulted from a click on an ad.
  • Remarketing: Enables relevant product or service updates to appear to prior visitors across third-party websites in the Google Display Network. These services rely on anonymous identifiers and do not expose your identity to us.

3. Cookies and How to Control Them

A cookie is a small data file placed on your computer or mobile device when you browse our website. We use cookies to enable site functionality, maintain sessions, and gather analytics data.

You can manage or disable cookies at any time:

  • Browser Settings: Most web browsers permit you to block, delete, or receive warnings before cookies are installed via your browser preferences.
  • Google Analytics Opt-Out: You can prevent Google Analytics from collecting data across all websites by installing the official Google Analytics Opt-out Browser Add-on.
  • Google Ads Settings: You can manage personal ad customisation through your Google Ad Settings.

Please note that disabling certain cookies may affect website functionality.

4. How We Use Your Information

We operate on a strict, limited-use principle:

  • Customer Quotes & Enquiries: When you submit an enquiry, request a quote, or initiate contact, the personal information you provide (such as your name, business email, phone number, and company details) is used exclusively to respond to your specific request, and follow up on related technical or commercial discussions you initiate. We do not repurpose quote or enquiry contact details for marketing lists without your consent.
  • Newsletter & Marketing Updates: We only send regular email communications (such as product releases, technical updates, and industry insights) to individuals who have actively requested or consented to receive them.
  • Aggregated Website Data: Browsing data collected automatically through website cookies and Google Analytics is aggregated, de-identified, and used solely to measure general site traffic, page speed, and usability. This analytical data cannot be used by us to identify any individual person.

5. Third-Party Disclosures & Overseas Transfers

We do not sell, rent, trade, or share your personal information with third parties for their own marketing purposes.

We disclose personal information externally only under the following strictly defined circumstances:

  • Email Marketing (Mailchimp): If you subscribe to our updates or newsletter, your first name, last name, and email address only are securely transferred to and stored within our email platform provider, Mailchimp (The Rocket Science Group LLC). This transfer occurs solely upon your approval/opt-in.
  • De-identified Analytics (Google): Data processed through Google Analytics consists of anonymous, aggregated behavioural metrics and does not contain personal identifying information like your name or email.
  • Cross-Border Storage: Providers like Mailchimp and Google maintain cloud infrastructure internationally (predominantly in the United States). By opting into our email communications, you acknowledge that your name and email will be processed on these secure overseas servers, which adhere to industry-standard data security and privacy frameworks.

6. Data Security and Retention

We take reasonable technical and organisational precautions to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or to satisfy statutory obligations.

7. Access, Correction, and Opting Out

Under the Australian and New Zealand Privacy Acts, you have rights regarding the personal information we hold about you:

  • Access & Correction: You can request access to the personal data we hold about you or request corrections if you believe the details are inaccurate, incomplete, or out of date.
  • Unsubscribing: You can opt out of receiving promotional emails or newsletters at any time by clicking the "Unsubscribe" link in the footer of any communication we send.

8. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data privacy rights, or have concerns about how your information is handled, please contact our Privacy Officer:

  • Company Name: Interworld Electronics & Computer Industries (Aust) Pty Ltd
  • Address: 933 Glenhuntly Rd, Caulfield South Vic 3162, Australia
  • Email: ieci@ieci.com.au
  • Phone: +61 3 9593 7555